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Wuzhen
Hanfu and smartphone
In Wuzhen, it has become a whole thing : you rent a hanfu, the traditional costume, you get your hair done, and you spend the day taking pictures of yourself in the alleys. It is huge among young women. At first I thought, cliché. Then I thought, no, exactly the opposite. They are not wearing a dead costume. They are putting it back into circulation. Phone in hand, but the gesture is there.
They are not wearing a dead costume. They are putting it back into circulation.
Yesterday in Today's China
Kedge Business School·2026